Innovations in New Media

As the world is in a constant state of change, Boston Public Relations Firms and Boston Marketing Firms are implementing new innovative ways to promote their clients. No longer are firms focusing solely on traditional media. Instead, new forms of media are becoming the new and improved way to successfully market for a client. While competition online increases, and consumers becoming overloaded with products and marketing ploys, Boston Marketing Firms that have become more involved with new media marketing techniques are being witness to just how effective the internet can be for their customers. A few quick examples of what I am talking about follow:

Social Media
There are number of issues that are impacting the decline of print media, from the economy, to the rise of the internet. Although print media is on a steady decline, and more publications are going out of business, Boston Public Relations Firms are making use of the current uprising of social media, and are creating branding campaigns for their clients with social media marketing. Boston PR 2.0 Firms are effectively using social media sites, blogs and online multimedia to promote clients, which in effect reduces costs of promoting through traditional forms of media, while generating traffic and interest in their products.
Social networking sites are exciting, and strong communication tools that allow your consumers to connect with one another, and have improved business successes across the board. As a top Boston Branding Agency, strong campaigns are created bringing traffic and attention to your brand by adding your brand and your name on the most used social network websites. Online marketing has become a powerful tool that allows consumers to learn about your product, gain interest in what you’re selling, and introduce your brand to new consumers in a ways that were never before possible. When done properly, your brand will generate buzz, will increase traffic to your website, and will open up lines of communication for all of your loyal and future consumers, bringing you profit and great success.

SEO
The internet is being used in new, innovative ways to purchase items, communicate with one another, and to promote your brand and bring traffic to your website. In this modern internet user era, Boston Branding Agencies are using web marketing to bring their clients into the new age. As competition grows, it has become more difficult to get noticed by consumers on the internet. Online branding agencies have cracked the code to grabbing the attention of consumers to your website with Search Engine Optimization. SEO is an extremely efficient way to generate traffic to your website by using key words that are used in search engines to make them more search engine friendly, and making their search engine positions higher.

Mobile Marketing
Cellular phones have become a part of everyday life for people around the globe. As cell phone usage has risen, so has the number of ways in which a cell phone can be used. What was once a means of being able to speak with one another while mobile; cell phones have become internet providers, music players, cameras, as well as marketing tools. Marketing firms are not the only ones taking advantage of mobile marketing. Retailers like Wal-Mart and Target are also using online marketing to send weekly specials to your cell phones, while other retailers are now allowing you to use your cell phones to purchase products from their websites. With millions of cell phone users in the US alone, marketing through cell phones reach out to more people than television, and has become an essential way to reach the masses.

Eco-Friendly Car Service PlanetTran Announces New Blog

For all of you out there interested in going green check out the Green Transportation Blog that was launched this week by the Eco-friendly car service PlanetTran, who operates out of Boston and San Francisco. There is some great information up there about green transportation and going green, check it out!

www.planettran.wordpress.com

AJ Gerritson's take on the Advertising Industry

I found this great blog post about how drastically the advertising industry is changing for good. It's very interesting, check out the original post here.

451Heat

451 Marketing launched their latest blog this week - 451 Heat. Take a look: www.451heat.com

Check This Out..

For those of you interested in where the advertising industry is going -

I attended an event last night at Vitale Caturano and saw AJ Gerritson speak about new media and the implications it's having on the worlds of marketing and advertising.

Check out the whole presentation

Video Game Advertising

In my first post, I spoke about how much the advertising industry is changing, and what it means for Boston Advertising Agencies. Today I thought I would discuss a direct result of the change and how companies are starting to adapt to it: video game advertising.

Video game advertising is simply using computer and video games as a medium to deliver advertising. What’s so great about it is that it allows Boston Advertising Agencies to reach a typically difficult to reach demographic: young affluent males ages 18-34. Video games have the 4th highest reach for teens and heavy gamers (following TV, internet and radio), and a recent article published by cnn.com stated that 97% of America’s youth play video games in some form.
What this all means for Boston Advertising Agencies is huge market potential. The video game industry itself is booming, with global sales rising from $6.6 billion last year to %14.4 billion by 2012. There is just so much opportunity here, it’s amazing.

New forms of in game advertising allow Boston Advertising Agencies to tailor their message to geographic location, and to time zone, allowing for the delivery of time sensitive messages (like a movie launch). Information can also be sent back to the agency from the player’s machine to help evaluate how effective the advertisement placement is for the viewer.

The market is growing at an unprecedented rate, and is presenting a huge amount of opportunity to be taken advantage of by Boston Advertising Agencies. The potential here is amazing, and it will not be long before agencies start popping up that specialize in solely this form of advertising. It is definitely an industry that should be watched and paid very close attention to, and taken advantage of sooner rather than later.

The Vanishing Commercial

I thought I would start this blog to discuss the advertising industry, and how it has been evolving in recent years. Working at a Boston Advertising Agency I get an inside view into the industry that most do not have, so I thought I would use this opportunity to share some of my thoughts.

The turn of the millennium saw many changes in the progress of technology. Digital Video Recorders began to become present in homes all over the country, changing the entire advertising industry as we once knew it. The most well known of these is undoubtedly TiVo. DVRs digitally record television shows and then play them back like a DVD recording. The viewer can fast forward, rewind, and play a show in slow motion. With the increase in people’s hectic schedules and the decrease in the average person’s attention span, DVR has become a cultural phenomenon, allowing people to record their favorite TV shows and watch them when they choose. To the consumer this is a great idea, but to advertisers, businesses, and companies everywhere it means that all their efforts that have gone into commercial advertising are quickly becoming obsolete.

Prior to these developments, fast forwarding through commercials was only a dream to frequent TV watchers. Then DVR technology made it possible. What resulted is a drastic increase in difficulty when it comes to advertising campaigns reaching their audiences. New techniques such as video and computer game advertising have started to emerge due to this decline in traditional TV advertising, and have been extremely effective. Mobile Marketing is another form of advertising that has been gaining great popularity, as it is so directly targeted and effective.

Many other new and fascinating forms of advertising have taken form as a result of the changing industry, and are changing Boston Advertising Agencies for good. I will take the time to discuss them further in later posts. Thanks for stopping by!